Utilizing Advertising In Email Marketing And Advertising

May 17th, 2011 | Posted in Internet Marketing

The topic of regardless of whether or not it’s acceptable to use advertising in email marketing is hotly debated with some Web marketers becoming strongly in favor of placing advertisements in email advertising while others are strongly against the use of advertisements in email advertising. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing and advertising. This article will take a look at both sides of the argument and permit the reader to formulate his own opinions on whether or not or not this subject is worthwhile.

There are some Web marketers who are strongly in favor of the use of advertisements in emails distributed for marketing and advertising purposes. People who favor the use of advertisements view the sale of advertising space on email advertising materials such as emails or e-newsletters as a way to generate profit from the email advertising itself. They also think this tactic puts less pressure on the web marketer to meet the expectations of the members of the email distribution list since the emails are already generating a profit even if they don’t entice the email recipients to create a purchase.

People who are firmly against the use of advertising in email marketing really feel as though this makes the advertisements seem more like spam and much less like marketing supplies or helpful info. Those on this side of the fence feel as though any advertisement in an email marketing and advertising campaign ought to be subtle advertising for the products and services offered by the distributor of the email and not advertisements for companies who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still other people are someone in between on the debate relating to whether or not or not advertising in email marketing campaign software is acceptable. In most instances these people think it really is acceptable for there to be advertising so long as it doesn’t overshadow the original intent of the email. This middle of the road idea implies the web marketers aren’t firmly for or against the idea of placing advertisements on emails distributed fro marketing purposes.

The information in this post is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is essential simply because the subject is largely a matter of individual preference. Each reader must determine for himself whether or not or not he agrees with 1 side or the other or chooses to take a middle of the road stance. The opinions of readers of this write-up may possibly be influenced by whether or not or not they’re considered to be marketers or customers. This is substantial simply because it can impact the preferences. As an example buyers may be much less likely to appreciate advertisements in emails intended for marketing and advertising purposes simply because they really feel it distracts from the original items. Nonetheless, marketers may possibly be much more apt to be accepting of advertising since they can realize the financial gain which is feasible. When evaluating opinions about the use of advertising, it is essential to note whether or not the individual providing the opinion is involved in advertising. It may be much more worthwhile to seek out opinions from consumers only as they’re much more likely to share the beliefs of your possible customers, email marketing services software

No Comment

POWER UP YOUR SALES DRIVE WITH AN EMAIL MARKETING CAMPAIGN

April 11th, 2011 | Posted in Internet Marketing

Maximising sales at minimal cost is the joy of email marketing – but surprisingly few online businesses take advantage of the mechanism.  

A recent study on the effectiveness of email marketing in the retail sector found that more than 50% of shoppers were more likely to buy from a retailer who sent them permission-based email.  Nearly ninety per cent of the respondents said that emails from retail companies was a fantastic way of getting information about new products that were available.

Think about your own experiences – have you ever succumbed to an enticing online offer such as a discount, a buy-one-get-one-free offer, exclusive deal or a new product offering?.

Perth web design and internet marketing specialists, GTP i-commerce believes that a website’s most vital role is to capture the contact details of customers and potential customers in order to build a large opt-in email database.    The challenge is to incentivise visitors to the website to load their personal details.

Incentives can be in many different formats including competitions, quotes, introductory offers, membership, newsletter sign-ups, discount vouchers, promotional offers etc and a professional email marketing specialist will be able to identify the most appropriate one for each individual client.

If it’s properly set up and managed, a targeted email marketing campaign will :

·         Quality sales leads

·         Provide opportunities to convert leads into sales

·         Drive repeat sales

·         Encourage feedback and strengthen customer loyalty

·         Leverage ways of cross selling and up-selling to further drive sales

 

Businesses get a second chance at a customer if they capture their email details.  By tracking and monitoring what customers are doing, it’s easier for retailers to respond to their needs and to target their responses.

Following are some areas where site owners should get statistics from the web developer when it comes to email marketing:

·         Percentage of recipients opening the newsletter

·         Most popular elements

·         How long did recipients spend on the various topics

·         How many customers responded to vouchers etc

Email campaigns can be personalised and focused on reader needs.  Customer feedback can highlight areas of improvement and provide opportunities for customer interaction.

A well managed and well constructed database is a by-product of an email marketing campaign and is cost-effective, yet invaluable to the business.   It’s worth having a chat to your web development firm to find out if and how email marketing can work for your business.

No Comment